Brio Birth is committed to protecting and respecting your privacy and your right to fair and just processing of your personal information. When you choose to provide us with information about yourself, we recognize that you trust us to act in a responsible manner. It is our belief that this information should only be used to help us provide you with better products and services.

This Privacy Policy sets out the basis on which your personal data will be processed by Brio Birth as the data controller of your personal data under compliance requirements of the following guidelines:

a. The USA’s Children’s Online Privacy Protection Act

b. California’s Online Privacy Protection Act (OPPA) 2003

c. United Kingdom’s Data Protection Act of 1998

d. European Union of States Directive on the Protection of Personal Data of 1998

e. The Health Insurance Portability and Accountability Act of 1996

f. Patient Safety and Quality Improvement Act of 2005 (PSQIA)

Please read the following carefully to understand our views and practices regarding your personal data and how it will be treated by us.

DATA COLLECTION

Our objective at Brio Birth is to be your complete birth resource by providing you with the information that you find most relevant in today’s birth world. To achieve this goal, we need to collect information to understand how we can better serve you and our other patrons. We may collect and process the following data about you from the following sources:

• Information that you provide by filling in any forms on this web site. This includes information provided at the time of registration or at the time of posting material or requesting further services
• Information gathered from voice communication. You may be recorded for quality purposes during voice communication with Brio Birth, and all such communications fall under the privacy policy set forth here.
• Details of your visits to this web site and the resources that you access
• Details of transactions you carry out through our web site and of the fulfillment of your orders
• Letters, facsimile messages and emails you send to Brio Birth
  

If you contact us, we may keep a record of that correspondence. Brio Birth may also ask you to complete surveys that we use for research purposes although you do not have to respond to them.

IP ADDRESS, COOKIES, & BEACONS

We may collect information about your computer including where available your IP address, operating system and browser type for system administration. This is data about our users' browsing actions and patterns and does not identify any individual.

For the same reason we may obtain information about your general Internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our web site and to deliver a better and more personalized service. They enable us:

• to estimate our audience size and usage pattern
• to store information about your preferences and so allow us to customize this web site according to your individual interests
• to speed up your searches
• to recognize you when you return to this web site
  

You may refuse to accept cookies by activating the setting on your browser, which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of this web site

Brio Birth will periodically use beacons or spotlight tags in their Web page and newsletters to gather metrics in their aggregate form. A beacon is usually an electronic image called a clear GIF or a 1x1 GIF. These files look for specific non-personally identifiable information on a person’s computer. This information includes browser information, cookie number, page views and any other basic data that we can use to improve messaging and usability on BrioBirth.com.

Brio Birth does allow for third-party ads on their Web site and we do contract with advertising companies that place ads on behalf of Brio Birth. The advertising company may use beacons for campaign success measurements.

Brio Birth does advertise for other Brio companies and all organizations managed by Brio will abide by these same privacy principals.

Beacons used by Brio Birth collect data that is anonymous, is not linked to personally identifiable information nor is it attached to any databases.

Individuals can prevent the use of beacon and/or cookies by disabling them in the security settings of the Internet browsers.

SHARING

We may share aggregated demographic information with our partners and advertisers. This is not linked to any personal information that can identify any individual person. Such information enables us to better tailor our content to readers' needs and to help our advertisers better understand the demographics of our audience.

SECURITY

We will take reasonable security procedures through appropriate technical and organizational measures to protect against unauthorized or unlawful access or processing, disclosure, alteration, destruction or accidental loss of Personal Data.

We will utilize reasonable means to keep Personal Data accurate, complete and current in order to protect the quality and integrity of Personal Data, however, we rely on individuals to provide all relevant information and to advise us of any changes to their Personal Data to ensure that it remains accurate, complete and current.

TERMS & CONDITIONS

Please see our Terms & Conditions page for more information on Liability and Responsibility of Brio Birth and your use of this website.